Molecula, partnered with the luxury watch brand Olto-8 on a unique campaign that combined watches and rugged outdoor adventures.
Today’s modern life, filled with technology and all its conveniences, often leaves us feeling disconnected from the natural world and feeling the desire for deeper, more meaningful connections. It’s the reason that we find ourselves longing for nature and its healthy effects. Everything in life must exist in a balance and that’s just what OLTO-8 advocates, a balanced life divided into three 8-hour portions. Eight for sleep, eight for work, and eight for relaxation. Now we present IRON, a bold reminder to answer the call of the wild.