Olto-8 Iron

Overview
We partnered with OLTO-8 on a Kickstarter launch campaign to introduce the Iron watch, combining premium design with rugged outdoor energy.
The goal was to create a hero film and visual series that connected the product with nature, adventure, and a strong lifestyle identity.

Approach
We took the production outdoors, filming in mountain locations and working with anamorphic lenses to create a wide, cinematic look.
The campaign blended natural landscapes, motion, and close product details to show Iron as more than a watch — a statement piece built for exploration.

Challenge
The challenge was to move away from typical studio watch visuals and build a story that felt real, cinematic, and emotionally driven while keeping strong product focus.

Deliverables
• Kickstarter campaign video
• Hero commercial film
• Outdoor lifestyle photography series
• Product-focused visual content

Result
The final campaign helped position OLTO-8 Iron as a bold outdoor-inspired watch and supported the brand’s crowdfunding launch with a strong visual identity and clear storytelling.