As a result of productive collaboration with Fastlane agency we came up with a set of promotional content for ZTE’s flagman smartphones. Including official videos promotional video and photography content that is used in digital and printed advertisement.
New flagman smartphone from ZTE devices that features large and seamless screen with 3rd generation UDC technology and 3 powerful cameras with ability to record 8k video each. Our goal was to cover all the smartphone features, its minimalistic design and style. We did the shooting in two countries with our core team and remote team. We also provided the photography services to complete the marketing campaign with relevant content.
The unique feature of AXON 30 is its front camera hidden under the screen. This lead us to some extraordinary decisions of camera angles to give a feeling of smartphone’s POV. Creating an official video for a new model our team accomplished all steps of production from creative concept and 3D rendering to a final edit. We supplied this project with photography services to provide marketing campaign with relevant content.
A flagman model from ZTE features powerful 64mp cameras and high-end hardware. This promotional video is aimed to highlight the smartphone’s specs and its slick design. It’s also oriented on younger audience so having sport performances helped us to focus on superior camera stabilization feature.